Translate the passion and activism of Captain Paul Watson into a unique brand identity for his newly established foundation. The brand needed to capture the urgency of their mission to protect marine life while inspiring a new generation of ocean conservationists. We needed to leverage the existing awareness generated by Captain Watson's legacy and decades of impactful work to build a powerful and engaging brand from the ground up, one that would translate online presence into tangible support and increased donations.
Convey the essence of Taqueria la Monarca, a Brooklyn-based eatery with deep roots in Puebla, Mexico. The brand identity needed to transport customers to Puebla, capturing the region's rich culinary traditions and vibrant culture. The monarch butterfly, a symbol of migration and transformation, served as the central motif, representing the journey of flavors from Puebla to Brooklyn. The design aimed to create a welcoming and authentic atmosphere, inviting customers to experience the unique flavors of Puebla in the heart of Brooklyn.
Capture the essence of G's Cheesesteaks — its commitment to quality, its connection to tradition, and its vibrant personality — and translate it into a compelling and consistent visual identity that would resonate with customers and elevate the brand's presence in the competitive food industry.
Craft a visual identity that not only embodies the welcoming and inclusive spirit of Infinite Padel but also captures the dynamic energy and excitement of the sport. The design needed to strike a balance, conveying both accessibility and showcasing the athleticism and thrill that padel offers. The branding also needed to differentiate Infinite Padel in the growing padel market, establishing it as a unique and vibrant community hub where players of all levels can come together to enjoy the sport and connect with others.
Develop a powerful and dynamic brand identity for Courtside, Miami's premier adult basketball league, that captures its vibrant energy, competitive spirit, and appeal to both serious and casual players. The identity must be versatile enough to be used across various platforms, from social media to merchandise, and solidify Courtside's position as the go-to destination for adult basketball in Miami.
Create a visual identity that embodies the empowering and energetic spirit of CFC. The design needed to appeal to a broad audience, from beginners to experienced athletes, and communicate the gym's inclusive and welcoming atmosphere, where everyone is encouraged to unleash their inner fighter. The branding also needed to reflect the discipline and intensity of boxing while maintaining a sense of accessibility and motivation.
Conceive a visual identity that would transport diners to a world of culinary delight before they even took their first bite. The design needed to capture the essence of "Emma at Cap's on Main" — its dedication to quality, its innovative approach to food, and its undeniably stylish ambiance. It was about creating a visual feast that would entice discerning clientele seeking a truly memorable dining experience, conveying both elegance and a sense of culinary adventure.
Forge a striking logo that embodies the dynamic fusion of Property + Padel, a brand seamlessly marrying the worlds of real estate networking and the exhilarating sport of padel. The design must resonate with professionals from both industries, conveying a sense of sophistication, energy, and connection. It should also reflect the brand's innovative spirit and commitment to creating a unique and memorable experience for attendees, serving as a powerful visual cornerstone for the brand's identity.
Develop a brand identity for Diplomatic, a quick-serve pasta concept in NYC inspired by the timeless elegance of diplomatic traditions. The brand needed to evoke a sense of sophistication and refinement while embracing a modern, efficient approach to dining. We crafted a visual language that reflects Diplomatic's commitment to quality, simplicity, and a curated experience. The design, featuring a distinguished serif wordmark and a color palette inspired by classic European aesthetics, invites customers to savor a moment of calm amidst the bustle of city life.
Reinvigorate the brand identity of New York Pizza Suprema, a cherished New York City pizza establishment, to encapsulate its rich history, commitment to authentic flavors, and the vibrant energy of the city that never sleeps. The revitalization needed to pay homage to the pizzeria's legacy while appealing to a contemporary audience and establishing a robust online presence in an increasingly digital world.