Develop a brand identity for Diplomatic, a quick-serve pasta concept in NYC inspired by the timeless elegance of diplomatic traditions. The brand needed to evoke a sense of sophistication and refinement while embracing a modern, efficient approach to dining. We crafted a visual language that reflects Diplomatic's commitment to quality, simplicity, and a curated experience. The design, featuring a distinguished serif wordmark and a color palette inspired by classic European aesthetics, invites customers to savor a moment of calm amidst the bustle of city life.